amyzinger.com |

I’m a creative director and serial tinkerer exploring what happens at the intersection of storytelling and emerging technology – AI, generative art, immersive experiences, and whatever else catches my curiosity.

Through my experience working for Fortune 50 brands across agencies, client-side, and consulting, I’ve come to believe that great stories can come alive through any execution – and that technology opens more doors to human connection than most people could ever imagine.

I’m a creative director and serial tinkerer exploring what happens at the intersection of storytelling and emerging technology – AI, generative art, immersive experiences, and whatever else catches my curiosity.

Through my experience working for Fortune 50 brands across agencies, client-side, and consulting, I’ve come to believe that great stories can come alive through any execution – and that technology opens more doors to human connection than most people could ever imagine.

A FEW HOT TAKES

What's so bad about boxes?

If you can find me one creative job – commercial or otherwise – that isn’t constrained by budget, manpower, space, or general bureaucracy, I’ll eat my favorite hat (the flowery one). When the box is small, it’s not time to think outside of it – it’s time to start transforming it.

Great stories go anywhere.

The best stress test for any concept is to imagine how it would look across all executions – everything from VR experiences to internal corporate comms. “But the client didn’t ask for all that,” you say? No, they didn’t…yet. If your story can’t drive more business, it’s not good enough.

The muse is a big, dirty lie.

If you’re not clinically burned out, you’re not blocked. Put down Rick Rubin, pick up Steven Pressfield, and do your work. Then go home and get some sleep. You’ll be pleasantly surprised tomorrow when you realize the work you did yesterday only needs a few more minutes to be great.

We didn't get into this business to act like adults.

I feel like this one speaks for itself.