Allstate quote emails
ALLSTATE QUOTE EMAILS
PROJECT DESCRIPTION
Allstate needed a series of follow-up emails to encourage people who were in various stages of the online quote process to take the next step. I wrote three emails – one to remind those with unfinished quotes to complete the process, and two to spur those with completed quotes to take action.
INCOMPLETE QUOTE
This concept leads with the call to action, and brings the benefit up by including the potential savings in the first paragraph.
INCOMPLETE QUOTE
COMPLETED QUOTE
This follow-up email makes the 10% discount almost as prominent as the banner and call to action. I also recognized the potential customer by thanking them for completing the online quote.
COMPLETED QUOTE
COMPLETED QUOTE REMINDER
If a recipient of the previous email didn’t convert, we would send this short and sweet reminder that touted our two main benefits: 10% savings and easy paperwork. I also added a sense of urgency by reminding them that the offer was only good for 45 days.
COMPLETED QUOTE REMINDER
Copyright 2021 Amy Zinger