CAPITAL ONE EMAILS
CAPITAL ONE EMAILS
PROJECT DESCRIPTION
One of my favorite things about Capital One’s brand was how well it lent itself to conceptual thinking. That and the frequency at which they mailed/blasted led to an environment in which we had a seemingly endless playground in which to have fun. Here are just a few of my favorite emails for credit products.
VENTUREONE CARD
The first VentureOne email focuses on the speed of earning points, while the second one leads with the card’s versatility.
VENTUREONE 1
VENTUREONE 2
CASH REWARDS CARD
This card did one thing and only one thing, so this email pretty much stuck to that message.
CASH REWARDS
CARD-MATCHING TOOL
Part of people’s hesitancy about applying for new credit cards is they don’t want a hard inquiry on their credit for a card they might not be approved for. This was the hurdle I kept in mind while writing this email.
CARD-MATCHING TOOL