Back to School Banner
BACK TO SCHOOL BANNER
PROJECT DESCRIPTION
Sears Auto Center was offering discounted oil changes and wanted an eye-catching way to spread the word. My team decided to go with a seasonal banner, since back to school was right around the corner. The banner directed the customer directly to the service scheduling page.
BANNER AD FRAMES
Frame 1:
Animation begins with ruler and colored pencils on chalkboard.
Message and apple animate into frame.
Frame 2:
The word “ALL” is circled.
Frame 3:
Transition: Blackboard erases.
Doodles animate into frame.
Car animates across frame.
Frame 4:
Doodles are pushed out of car path as car animates across frame.
Frame 5:
Transition: Blackboard erases.
New message animates into frame.
Frame 6:
Transition: Blackboard erases.
New message animates into frame.
Packaging slides in from right.
Button animates into frame.
Logo animates in from bottom.
Note: After the $14.99 offer ended, we swapped this frame out for a different one promoting a $17.99 oil change (without the “offer ends soon” messaging). This allowed us to get more mileage out of the creative.
